Conception and execution of visuals and film for the BMW 6 Series campaign. A car shaped by movement itself: "Designed by Driving"
Visuals
Film
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Coffeetable Book
Conception and design of a coffeetable book highlighting the BMW 6 Series by literally bringing the claim "Designed by Driving" to life: The car itself prints the book with the profile of its tyres.
(This project was not published)
BMW
6 Series
Art Direction
Serviceplan Campaign