Conception and execution of visuals and film for the BMW 6 Series campaign. A car shaped by movement itself: "Designed by Driving"

Visuals

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Film

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Coffeetable Book

Conception and design of a coffeetable book highlighting the BMW 6 Series by literally bringing the claim "Designed by Driving" to life: The car itself prints the book with the profile of its tyres.

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(This project was not published)

BMW

6 Series

Art Direction

Serviceplan Campaign

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