Conception and execution of visuals and film for the launch campaign of the BMW X2. A car that not only defies design conventions but also sets new technological standards. This marks BMW's bold entry into the compact SUV segment: "Be the One Who Dares."

Photographer: Emir Haveric
Director: Manu Cossu

Visuals

Film

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BMW

X2

Art Direction

Jung von Matt/Next Alster

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