BMW –
X2

Conception and execution of visuals and film for the launch campaign of the BMW X2 – a car that not only defies design conventions but also sets new technological standards. This campaign marks BMW's bold entry into the compact SUV segment with the tagline: "Be the One Who Dares".

Agency: Jung von Matt/Next Alster
Photographer: Emir Haveric
Director: Manu Cossu

ART DIRECTION

VISUALS

FILM

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