THEINDER.NET –
VISUAL IDENTITY FOR AN INDIA-RELATED PLATFORM
Established in 2000, theinder.net initially began as a social network for second-generation South Asians in Germany. Today, it has evolved into a leading platform for India-related content within the German-speaking digital sphere.
To mark its 20th anniversary, a new visual identity has been introduced, sampling elements from the Indian visual tradition and combining them with contemporary Indian trends, global design aesthetics, and influences from the digital realm.
DESIGN
ILLUSTRATION
LOGO
ILLUSTRATIONS AND VISUAL LANGUAGE
DIGITAL DESIGN
SOCIAL MEDIA
On the occasion of its 20th anniversary, theinder.net celebrated twenty cultural phenomena that have played a major role in shaping the image of the Indian diaspora in the Western world.
KRISTIAN JOSHI
VISUAL CREATIVE